Internacional (Marketwired, 01 de Agosto de 2013) RUN, a leader in mobile-focused programmatic ad technology, announced today that it has secured a $1.5 million investment from Verizon Ventures, a strategic investment arm of Verizon Communications. This key venture capital investment will further the company's growth through advanced product development.RUN currently offers a programmatic buying platform that empowers clients with self-serve or managed service capabilities, all backed by real-time, up-to-the-second analytics. Some of the unique feature sets within the platform include RUN's proprietary mobile signature product, which enables cookie-less ad targeting and conversion tracking across all operating systems and devices.
"We at Verizon Ventures continually seek to invest in promising companies whose technologies complement Verizon's networks, service platforms, and distribution channels," said Mark Smith, executive director of Verizon Ventures. "This strategic investment is a testament to RUN's innovative progress. We're excited about working with them to further enhance their growth and development."
With this funding, to support strong growth in its business, RUN has increased the team in its New York City office, doubling its staff over the past six months, and will continue adding top talent through the end of 2013.
"Our mission has always been to create cutting-edge mobile solutions that integrate into our full suite of desktop capabilities and analytics," said Seth Hittman, CEO of RUN. "For advertisers that want to reach consumers across all channels and devices, you need to think mobile first. We have a lineup of new and innovative products that will launch this year and push the envelope in this always-evolving mobile space."
RUN's COO, Dan Schwartz, added, "This was a natural fit with obvious synergies, and we're thrilled that such an acclaimed brand as Verizon Ventures recognizes what we have achieved to date. We're all very excited about the future at RUN."
RUN is a leader in mobile-focused programmatic advertising technology. The company empowers clients with self-serve or managed service capabilities, and is backed by real-time up-to-the-second analytics. RUN's cutting-edge mobile solutions integrate into its full suite of desktop capabilities and analytics products. Headquartered in New York City, RUN provides its platform, products and services globally. For more information visit www.rundsp.com or follow @run_dsp on Twitter.
ABOUT VERIZON VENTURES
Verizon Ventures seeks and invests in promising entrepreneurial companies. Verizon Ventures' portfolio focuses on new products, technologies, applications and services that complement Verizon's networks, service platforms and distribution channels. Deal size ranges from seed capital to $5 million depending on the needs and opportunities. Verizon Ventures often co-invests with other venture firms and strategic partners.